It´s hard to get a good meme out of your head – and it spreads like wildfire among all your friends. The eccentric psychologist and physiologist Susan Blackmore contends that Darwin´s theory of evolution can be applied not only to memes, but also to technological ‘tremes’. According to her, apps, tools and digital systems have their own reproductive urge and survival instinct. A warning against technology that uses and abuses us and may one day even destroy us
“Universal Darwinism is the principle that when any kind of information is copied with variation and selection an evolutionary process inevitably begins. Genes are Earth’s best-known replicator, giving rise to biological evolution, but there may be others. Dawkins coined the term ‘meme’ to apply to a second replicator that emerged when our ancestors became capable of imitation. Their memes – the sounds, actions and ways of doing things that they copied – spread and evolved, competing to use human bodies and brains, and creating human culture in the process. We became meme machines. Memetics differs from other theories of cultural evolution in being based on two selfish replicators not one and, arguably, can better understand our fast-changing culture. Could a third replicator emerge from the culture created by the second? I believe that this is already happening. Digital information is now being copied, varied and selected ever faster by the silicon-based technology that we have provided for it. I will end with speculation that this means that a third replicator, tremes, is already emerging, is evolving new types of intelligence, and we need to consider how our own role is inevitably changing.”
Susan Blackmore is a psychologist, lecturer, writer and a Visiting Professor at the University of Plymouth (UK). She researches consciousness, memes, and anomalous experiences. She is best known for The Meme Machine (1999). In her 2008 TED-talk she introduced the idea that aside from genes and memes we are now witnessing the dawn of a third replicator: tremes. Her latest publications are Seeing Myself. The new science of out of body experiences (2017) and Consciousness: An Introduction, 3rd Edition (2018).
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